![]() It's change that Dropbox hopes its customers will appreciate as the company shows that it can bend to enterprises' needs in the face of growing competition. "Pressure came from both sides," said Piper. At the same time, users were asking for seamless integration. Back then, a user had to maintain separate personal and work storage spaces, causing grief for companies who wanted to impose IT controls over sensitive work data on employees' devices. ![]() Or your boss from sharing pictures with you.Īccording to Ross Piper, Dropbox's vice president of enterprise strategy, the new business product was the result of user feedback following the company's original launch of the service in February. Wednesday's announcement is an aggressive push to reestablish that idea, as Dropbox hopes to show that it can handle both personal and business documents in the same place, but with enough IT checks to prevent your sharing of personal pictures from a wild weekend in Sin City with your boss. In the battle that's shaping up between Dropbox, Amazon and other companies like Box, Houston's firm is hoping that its traction with users on both a personal and work-level will provide the advantage in the cloud storage end-game. Here's the first line from Dropbox's "About" section: "Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily." If that sounds familiar, that's because it is. ![]() Launched 550 miles away at the company's AWS re:invent conference in Las Vegas, Amazon WorkSpaces, as described on its site, "allows customers to easily provision cloud-based desktops that allow end-users to access the documents, applications and resources they need with the device of their choice." In rolling up their sleeves, the Dropbox team that has been working on the new business product since February according to Houston, now comes face-to-face with a new Amazon service that will compete directly for enterprise customers.
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